A Simple 4-Step Process To Help Drive Connected Customer Experiences

Many brands still believe that they need to establish websites first, only thinking about mobile once they have laid their online foundations. However, as time goes by, we are transitioning from a mobile a first environment to a mobile-only environment. Mobile is no longer an afterthought when it comes to your customer journey; mobile is a crucial aspect of comprehensive customer experiences

Go to any restaurant or use any mode of public transportation, and you will see the same thing: a sea of people staring at their phones. The percentage of time spent online versus that occurring on mobile continues to increase year over year.

In the past decade, we have become more and more connected to our phones – so much so that we expect to be able to conduct our entire lives from the palms of our hands. The proof of this truth is everywhere around us.

Mobile Is Mandatory

Over time, people are phasing out their desktop computers. People from many countries – and in fact, many younger folks in the United States as well – have begun to use their phones exclusively.

People are on the go, often away from home, and need to be able to connect from anywhere. So they turn to the devices they rely on to reach out to the world: their phones.

As a result, it is crucial for brands to understand that mobile is no longer optional, and it definitely isn’t something that should be put on the back burner. If your website isn’t mobile responsive, it can be a deal breaker for mobile users.

Furthermore, your website should be mobile-friendly. Users who can’t easily load and navigate your website from their mobile phones are likely to turn to another brand.

Many brands assume that, because they have developed a mobile app, they don’t need to focus on creating mobile-friendly websites. However, many users will not download your app – especially if they have already had a negative mobile experience.

It’s incredibly important to make sure that your customers have positive experiences with your brand – no matter how they interact with you.

Seamless Brand Experiences

You have no control over how customers first interact with your brand. However, since we know that, over time, people are engaging more and more via mobile, it makes sense to ensure that your mobile experience is the same as a desktop experience is the same as an in-store experience.

Everything – from branding to language to return policies – should be the same across all touchpoints. This helps customers feel that they are truly connecting to one unified brand.

How can you tell whether your mobile strategy is really helping to drive these connected experiences though? You can follow this simple four-step process.

Step 1: Build

All campaigns need strong content that is in-line with both your brand and your goals. This is an important first step to reaching out to your customers.

Step 2: Manage

Once the content has been created, you will manage when and where it publishes. You can then control customer experiences with your brand for each campaign.

Step 3: Measure

Once the content is produced, how can you be sure that you have created the right content? It is always important to go back to your analytics and measure whether your campaigns have been reaching the goals you have set for them.

Without measurement, your brand is launching content into cyberspace without understanding your customers’ experiences with that content.

Step 4: Optimize

Any campaign can be tweaked and improved. It’s important to optimize your content based on the results of your analytics so that you can constantly improve your targeting and customer experiences.

The process to create connected experiences is an iterative one. At a company that really makes the customer experience a priority, this cycle will happen repeatedly across all channels – with mobile being as critical as any other channel. If you don’t seriously consider mobile an important part of your customer experiences, it is almost guaranteed that one of your competitors will.


Xiaomi Mi Band Pulse Review

This is the Xiaomi Mi Band Pulse review, also known as Xiaomi Mi Band 1S. It is the third version of the famous wearable fitness tracker from the Chinese brand. It finally gets a much-awaited feature: heart rate monitoring. The price of the band is still pretty cheap. You can get it for $16 in China and approximately $25 plus shipping if you buy it on an import e-commerce website to deliver it to your home. You can buy it from Geekbuying for example.
Xiaomi will preserve its position in the top 3 of wearable manufacturers with its new generation of band. It might even become the number 1. Its two main competitors, Fitbit and Apple can hardly compete this features/price ratio for a fitness tracker. Let’s see how the MI Band Pulse compare with its predecessor, and with the Apple watch on heart rate monitoring.

Here are the measures:
Apple Watch – Mi Band Pulse
97 – 84
86 – 84
85 – 84
81 – 61
82 – 82
83 – 83
84 -81
86 – 88
87 – 86
97 – 95
83 – 79
78 – 75

The band has nearly the same design as the previous version. It is thicker than a Fitbit or a Jawbone UP and comes with a classical black rubber band. Comparing it with the first version, the Mi Band Pulse is a bit heavier (5.5g compared to 5g) and 1 mm thicker while length and width stay nearly the same (37×13.6 mm vs 36x14mm). If you have a custom strap, you will still be able to use it.

The upper side of the device keep the three LED but they can’t display colors in this version. The white LED might have been chosen to increase the battery lifetime. The optical heart rate sensor is on the lower side to stay on your skin all the time.

The device could track your pulse rate constantly but for now it’s only on-demand. I think they will add this feature in a future software update of the tracker.
One interesting point: heart rate monitoring could significantly improve the sleep analysis of the band.

Mi Band Pulse will last 20 days on one single charge but we can expect it to last longer. The first version of the band was announced with a 30-day lifetime battery but many users witnessed it could last more than 40 days. The capacity of the battery is bigger with 45 mAh compared to 41 mAh.

The device is said to be IP67 water resistant. It means your band will be protected against dust and you can be submerge it underwater up to 1 meter for 30 minutes. Simply put, you can definitely shower with your Xiaomi Mi Band and even take have a bath.

The new strap is made of better material to avoid the problems with the device flipping out from the band or the strap being broken (around the edges where it holds in the units). It actually happened to one of mine :( but that was a good opportunity to buy a custom band. Just because you are asking, my favorite is the Camo Band.


The Mi Band Pulse will still use Bluetooth Low Energy so that it’s compatible with the iPhone 4S and above and Android 4.4 devices and above.

You will still be able to unlock your phone with your band if you own a compatible Android smartphone. You can also program an alarm clock that will make your band vibrate to wake up you smoothly without disturbing your partner in your bed.


It’s an exciting time for Assassin’s Creed.

We’re only a few months removed from the debut of Jacob and Evie Frye, the stars of Assassin’s Creed Syndicate. We’re proud of the talented team in Quebec City, and all of our studios around that world that took part in bringing the Victorian London adventures of our twin Assassins to life. We truly hope you enjoy playing Assassin’s Creed Syndicate as much as our studios enjoyed making it.

Also, we recently unveiled the first images of Academy Award nominee Michael Fassbender in action as our lead Assassin in the upcoming Assassin’s Creed movie that hits theaters on December 21, 2016. Having already visited the set, we can’t begin to describe how surreal and exciting it is to walk the real-world halls of Abstergo, or see the intricate replicas of Assassin weaponry. We have an outstanding cast and crew that want to honor the rich lore of Assassin’s Creed and bring a fresh perspective to the ongoing battle between Assassins and Templars that’s fit for the big screen.

This year, we also are stepping back and re-examining the Assassin’s Creed franchise. As a result, we’ve decided that there will not be a new Assassin’s Creed game in 2016. Since the release of Assassin’s Creed Unity, we’ve learned a lot based on your feedback. We’ve also updated our development processes and recommitted to making Assassin’s Creed a premier open-world franchise. We’re taking this year to evolve the game mechanics and to make sure we’re delivering on the promise of Assassin’s Creed offering unique and memorable gameplay experiences that make history everyone’s playground.

We’ll have more to share on all of the above soon. In the meantime, we want to say thank you to our millions of fans around the world for your continued support.


Apple is an american multinational company. The headquarter of Apple is in the California, USA(UNITED STATES OF AMERICA). The company Apple was founded April 1, 1976. Today Apple is considered to be one of the legend multinational company in field of smart phone as well as its laptop very much known as Imac and Iphone. The symbol of Apple is an eaten apple from its one side. Apple is very much involved in making of its own software as theMac-Wallpaper-Space-wallpapercompany uses its own software for its devices. Since a long time Apple is present in market and has always shown a great success in its creation. In present time Apple is selling its very own laptop known as Imac, computers, smartphones known as Iphone, Iwatch, software, digital music player known as the iPod’s and Apple TV. Approximately there are 456 stores of Apple in 16 countries whereas their products are very much available in online stores. As of 2014, Apple is listed as a partner of the product RED campaign. The campaign’s mission is to prevent the transmission of HIV from mother to child by 2015. In 2012  Apple donated $2.5 million to the ARC(american red crossto aid relief efforts after Hurricane Sandy which reflects that Apple is very much involved in Welfare of people.


Wimpy kid is an awarded novel as it’s an journal book of a boy Greg Heffley. There are 8 characters in the diary of wimpy kid. Wimpy kid was the fastest selling book of 2011. As if we talk about its content, the entire content tells us about the problems of Greg Heffley and till the last Greg is somewhere in the problem but by god grace he is able to get rid of them with help of his friend Rowley Heffley. There are 10 parts of Wimpy kid till 2015 that are released and the latest part of Wimpy kid is the old school released in year 2015. Genre of the book is comedy. Wimpy kid is available on both the book and movie. The book is of 220 pages. Pictures shown in book are made such that the reader feels that it’s a true journal. The diary of Wimpy Kid was released on 1 april,2015.  Sometimes when I feel like sad or boring then i use to read wimpy kid as I am having cabin fever but I have read all of them and as I have said this before that somewhere the problems of greg and situations make me laugh as the best that I remember is when rowley takes of greg’s towel when he was in his underwear in his room. Wimpy_Kid_snapshot


Adidas is a German Multinational Corporation that designs and manufactures sports shoes, clothing and accessories. The company Adidas was founded by Adolf and Rudolf Dassler. Today the company is one of the leading brands of clothing style. It’s main and original production department is located in Bavaria, Germany. The consumer of Adidas are increasing as because the quality being used in production of goods is great. It’s jerseys are used by different players of different countries, playing different sports. Adidas also designs and makes slide-style sandals, watches, eyewear, bags, baseball caps, and socks as well. Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions. “Adidas is all in” is the current global marketing strategy slogan for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. The marketing strategies changes according to consumers need in current period of time.



As we all are a great fan of cricket and are in a habit to use smart phones, laptops and computers. We don’t even care of food if we get in front of television to watch cricket. Cricket is a force like no other in our country. It tempts us to skip work, postpone family get-together, bunk tuition, and sometimes even cancel a date. The most I love the player of our Indian cricket team are Yuvraj Singh, MS. Dhoni, Raina and our one and only the legend Sachin Tendulkar. Cricket is always better than a good day’s work. But today the time has changed and now the race of reaching on top of everyone has changed our life which means that our fun-loving behavior is getting in ‘OFF’ mode. My love of Cricket started when I was about 6 or 7 years old watching World Series Cricket on television as the motivating sound on hit of four and six whereas sound of ‘shit’ on hit of wicket is great, and that’s what I love

the most. My love toward cricket will never be killed as we all are playing cricket including me in somewhere mid of the list as there are lots of people who are totally crazy and mad for cricket and that’s what the good thing is. So the main I want say is that to keep the switch of love toward cricket ‘ON’ just watch cricket. But the problem arise that even if we are having the 4G network then also we are stuck in buffering of the video. Just go to the link given over here as its solution for many of your problem http://www.ucweb.com/ as its link to UC Browser. UC Browser is an awesome browser as its fast and that’s what we all wanted including me at top. As it’s said that Surf it All! Surf it fast! Let me tell you something about the video given below as it shows that a person is trying to watch cricket but after each ball the video buffer’s and he gets upset of it but in between Yuvraj Singh knocks the screen and comes out and opens the UC Browser which is working smooth and fast  and this makes the person happy. The video is named as Yuvraj Singh ke chakkae by UC Browser and this video also includes comments that are great. UC Browser is available for all type of platform such as android, windows, ios, java and A pad. UC Browser is available in total 9 languages. If we talk about the security so it’s good in that to and my personal choice is now the UC Browser.  This browser is competitive to other browsers as the browsers have the problem mainly with their speed and that’s what make them of low quality. 🙂


Truly being the most loyal citizen of the nation, every person has to think for their own country. It could be both male or female and even a kid. After all the youth of the nation are the most important part of the country as they are the one who can build or even destroy the nation. As per the topic of ” SPREAD THE VIBE” I do feel that all most everyone has some sort of inspirational stories from which we get inspirations and we think for it and we try to do something which is related to our society’s welfare. I think their are many stories which I can share with all of you guys but still I’ll talk about just one of them that’s something most important to tell you that in somewhat in month of March of 2015, I met my grandfather and he told me some amazing stories and one of them were that even though my grandfather was an section officer but still he was such a truthful and loyal person that he always avoided to be a part of corruption and always told their children to be honest, as he believed that being loyal and honest is always difficult but it’s the only path which gives you a sensation of always being the legend when you talk about the honesty! So, he told me that once he bought around five blankets for his five kids but as he was on his way to home he found that even in part of such chilling winds of the a cold winter night there were five kids sneezing with cold but they didn’t had cloths to cover themselves so he decided to give all the blankets he had  to all those kids and as he reached to home he just said to my grandmother that he has given the blanket to those who need more than us! and my grandmother with her sweet smiled face she turned over and moved away! To know more about such inspiring and awesome stories please visit on the given URLhttp://www.youthkiawaaz.com/ and think for your own society and for other’s as you are the one who can build up a society and can kick all the negative terms and conditions it whatever you want to do man but remember that  the” youth ki awaaz” has the biggest power to change the world.

Thanks and Regards to all!


I Am writing this blog in association with My Airtel App. Airtel was founded on 7th July, 1995. Since a long time Airtel has been a part of our daily routine life as today everyone is carrying a smart phone and by god grace, Airtel is able to give its best service than other service providers and that’s why Airtel has stayed somewhere near to us in our mobile phones and its 100% true that Airtel is best as compared to others according to my experience. All across the India Airtel service is provided which is the best point to be said for Airtel. Decades have passed, generations have changed and today everyone has changed from their childhood to an adult and everyone is getting into a stressful life whether it’s a 10-year-old child because of competition or 60-year-old man because of family or its health problem. Somewhere each of us want to get to an easy life and if we say that is not wrong is that Airtel has given us an easy way or medium to solve some sort of our daily life problems in seconds only by downloading it’s app from app store by use of our internet connection. As generations have passed, technologies have entered in our life and now each of us is in habit of these technologies like smart phone, television, computers, tablets and much more. Usually we use our mobile phones to make calls, messages to friends or our relatives and to get information about different topics or to chat with others and similarly in computer we use internet to get information, to use social websites and to make face to face conference and to use all of these elements we pay and get internet service and recharge. Previously we had to spend our time and energy to go to shop or franchise to pay bills and to make recharge, later online services came to make work easier which were easier than previous one but now Airtel has launched its application and we can download this app from this URL http://www.airtel.in/myairtel. It’s the simplest and easiest way to manage our bills and recharge and now by use of this application and we don’t need to waste our energy and time, only thing is that we need to use our handset and myairtel app. Now by Airtel’s grace on our head our hard life has got some sort of relaxation from its fast running life filled with competitions which gives a lot of headache. All services are provided on myairtel app and this application is free to be downloaded on android platform users and very soon it will be available for IOS users. Airtel has very much proved that it’s the best service provider as compared to others as it thinks and works for its customers better and easy future. Thanks to Airtel for being like our best friends as they think for us.


Steps taken in life from beginning to the end shows the result which could either be fail or could be success .Success start from a getting the desired result and gives biggest motivation of life, and this gives always a fresh energy to do something more. To be a successful in life we must have to define our path and goal in our life within the time frame, and we must should have to orient our path in such direction which is going to our goal. Once we get our goal we will not feel any kind of tiredness when we work in continuations for a long time without any interval or break. Fail means try once again and success means next level of your goal. There are plenty of barriers to success, but there’s one substantial obstacle that few people know about. It’s your iceberg beliefs. Learn how to erase self-limiting beliefs and break out of your can’t-do mindset to achieve big goals. Success comes with a hard work done in life not by staying on a hope of better future. Having hope is not bad but working hard according to the hope is important. As if we talk about our Mahatma Gandhi consider to be father of all as india is in state of freedom because of him. Mahatma Gandhi ji never left hope always worked hard for we indians to give us the freedom in our life.