Adidas is a German Multinational Corporation that designs and manufactures sports shoes, clothing and accessories. The company Adidas was founded by Adolf and Rudolf Dassler. Today the company is one of the leading brands of clothing style. It’s main and original production department is located in Bavaria, Germany. The consumer of Adidas are increasing as because the quality being used in production of goods is great. It’s jerseys are used by different players of different countries, playing different sports. Adidas also designs and makes slide-style sandals, watches, eyewear, bags, baseball caps, and socks as well. Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions. “Adidas is all in” is the current global marketing strategy slogan for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. The marketing strategies changes according to consumers need in current period of time.



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